Detalii loc de munca - București si altele

Descrierea jobului - Brașov si altele

Do you have expertise in driving B2B lead acquisition at a SaaS company, as well as a broad background in marketing, including advertising, web, conversion, monetization, and retention? If so, take a closer look. Job Description: The Demand Generation Manager will be responsible for 3 crucial areas: Demand Generation – Drive creation of awareness and demand for DNN Evoq platform within SMB and high-end enterprise market. Build lead acquisition through SEO/SEM. Implement lead nurturing tracks to accelerate Marketing Qualified Leads (MQLs) and sales pipeline creation. Just launched Account Based Marketing programs for top 500 accounts – work includes targeted email, call scripts, and dedicated nurture emails. We are in the process to recruit a BDR to lead this ABM effort. Marketing Management - Develop and execute outbound/inbound campaigns leveraging content for targeted social media, search (PPC), retargeting, Google network display, native advertising (Outbrain, Taboola), and Gmail campaigns. Manage content syndication (CMSwire, Capterra…) and SEO. Lead a top-notch marketer to manage marketing operations with the objective to track and measure marketing activities from lead to sales, and manage SEO/SEM agencies for paid advertising channels. Marketing Operations – Leverage marketing technology stack including Salesforce.com, Marketo, Infer (lead scoring), Bizible (multi-channel attribution), and Google Analytics. Develop and implement lead scoring and multi-channel attribution models from first touch to last to identify the best channels of acquisition that drive high value leads. Build executive and weekly dashboards that we use to refine and optimize marketing programs. Company Description: DotNetNuke (DNN) is a growing SaaS Content Management Systems company with a unique opportunity for the right candidate to play an integral role expanding our current roster of clients with new logos. DNN hires extraordinary people who strive to make a difference. Our success is in large part due to our outstanding, talented and dedicated employees. If you thrive on transformation and empowerment to effect change, we want you on our team. Key Responsibilities: Own the creation and execution of the strategic global demand generation plan Identify market trend and recommend sales/marketing actions and budgets to maximize business opportunities and sales growth Team closely with sales and product teams on strategy and execution Develop innovative and scalable inbound and outbound advertising programs to grow brand awareness, and lead gen massively Create content for targeted campaigns including product webinars and data sheets, white papers, infographics, videos, etc. Develop creative assets including banner ads and landing pages to support marketing campaigns across all advertising channels Drive marketing learnings and optimizations through A/B Develop new ways to mine data to guide marketing investments to increase marketing results

Cerinte

Required Skills & Experience: Master’s Degree in Business, Marketing, or/and Computer Science +7 years of broad experience in marketing spanning advertising, web, conversion, monetization, and retention 2 years of specific experience driving B2B lead acquisition at a SaaS company Strong combination of analytical, marketing, product development skills Hands-on experience with the core digital toolset: Google Analytics, SFDC, Marketo Able to communicate effectively (written and verbally) with audiences at C-levels Self-starter able to deliver high-quality results while working in a fast-paced environment Possess a culture that is data-centric, biased toward action Forward-thinker and data-driven marketer with brand & product development expertise Deep knowledge in predictive analytics and marketing. Compensation: $40/hour Location: Global (remote) 40 hours/week

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