Detalii loc de munca - București si altele
Descrierea jobului - Brașov si altele
Do you have at least three to five years experience in marketing analytics with strong emphasis on Marketing Mix Optimization and Attribution Models? Do you have experience using software to solve problems with large data sets? Do you have a bachelors or masters degree in Statistics, Economics or some other quantitative degree from a reputable university program? If so, this job is for you. Company Description: Crossover specializes in finding and managing the talent in today’s global workforce and will help you through the recruiting process. We're partnering with one of our largest telecom clients for this role and are excited to connect you to this great opportunity. Job Description: A Senior Manager, Marketing Analytics is the subject matter expert on all matters of Marketing Mix Modeling and Attribution. This role leads the training of team members and overall output quality while working on projects. Project responsibilities include data integration, data analysis, model building, and the development of recommendations for multiple customers. This is a customer-facing role; analysts attend and facilitate key meetings and will (after initial onboarding) manage some customer-facing activities independently. KEY RESPONSIBILITIES: Specific responsibilities include the following: Be the expert on all aspects of Marketing Mix Modeling Drive the development of budget-level marketing mix optimization and digital attribution models that create insightful recommendations. Must understand the customer’s business and decision making process. Craft stories and develop presentations that provide relevant insights and clear recommendations to customers. Present findings to customers. Work with agencies and customer to collect, analyze and interpret source data. Lead the data integration process. Understand and apply both aggregated and disaggregated marketing data to building analytic models. Aggregate data sources include media, promotional and trade plans, econometric data and exogenous factors that drive customer sales. Dis-Aggregate data include impressions, clicks and conversions. Build marketing models and provide analysis to meet customer needs in a timely manner, with some direction and guidance from Director.
SKILLS AND ABILITIES: Curiosity, especially about media, advertising, and consumer behavior Empathy Interest in helping others succeed Strong understanding of digital advertising and related measurement systems Ability to select appropriate, intuitive ways of visualizing data based on business need Attention to detail sufficient to work with large datasets while minimizing error and rework Ability to deliver against established client timelines, often balancing multiple client needs at once Ability to operate with a good mix of independence and collaboration, seeking guidance when appropriate EDUCATION AND EXPERIENCE: Bachelor’s degree required Concentration in business, statistics, mathematics, economics, or another quantitative field may be helpful in this role, but not required 3-5 years of experience in marketing consulting or analytics with at least one year of marketing mix modeling or digital attribution experience that includes one or more of the following elements: Creating or driving action with digital attribution analyses, familiarity with attribution and vendor tools a plus. (GA/Adometry, Convertro, VisualIQ, Rakuten, Facebook, Twitter, Pinterest analytics) Developing dashboards using business intelligence tools. (Tableau, Qlik, YellowFin) Managing, assessing, transforming large data sets (here, “large” means any dataset big enough that visual inspection is not effective and queries are required to check or transform it – this could include Hadoop- or Spark-scaled big data sets, or larger datasets in SQL, R, SAS or similar) Total compensation: $40/hour Location: Global (remote) 40 hours/week