114404

CEE Marketing Manager la Ulker Romania

CEE Marketing Manager at Ulker Romania

  • România, București
  • România, București
  • Romania, București
  • Romania, București
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Traduceri ale CV-ului
80%
  • Ultima actualizare: 26.06.2014
  • Numar referinta: 114404

Experienta

  • august 2012 - Prezent

    CEE Marketing Manager, Ulker Romania

    • București, România
    • Full time
    • Domeniu - Marketing: Marketing

    -	Responsabila cu activitatea de marketing si comunicare pentru compania Ulker in Romania si Centrul si Estul Europei
    -	Realizare AOP (impreuna cu Directorii General si Financiar)
    -	Realizare targete comerciale specifice
    -	Cercetare de piata: blind tests, category understanding, consumer understanding etc
    -	Lansare produse noi: napolitane, produse de post; lansare branduri noi ( naming, branding, promovare, inclusiv proces inregistrare OSIM)
    -	Marketing: toate detaliile legate de cei „6 P” ai mixului de marketing: dezvoltare de produse, realizare politica preturi (revenue management), pozitionare, promovare,  targetare catre persoane  specifice (people),  promovarea cu pasiune
    -	Advertising: ATL (TV, Digital, OOH, campanii integrate), BTL ( promotii, promovare,  samplinguri, degustari, concerte, POSM, executii specifice, activari, tombole, concursuri etc)
    -	PR& sponsorizari
    -	Coordonare echipe
    -	Planuri (inclusiv implementari) de trade marketing
    -	Realizare de campanii integrate, dar si de materiale specifice punctuale: cataloage, postere, flyere, standuri, displayuri, shelflinere, shelftalkere, counter display, etichete preturi, shelftrays, wobblere, ceilling hangere, cover paleti, minipaleti etc
    -	Realizare forecasturi, bugete, gestionare bugete, obtinere bugete (> 1 mil USD)
    -	Prezentari si raportari de activitate sub forme diverse (filme, prezentari ppt, excel etc)
    -	Urmarire indicatori de performanta specifici (advertising, comunicare, marketing) etc
    Realizari
    -	Crestere vanzari cu 450%/ brand
    -	Crestere market share cu 7% intr-un an 
    -	Realizare campanii cu sute de mii de participanti si milioane de stickere colectionabile 
    -	Obtinere premiu „Stars of The Year” in grupul Yildiz Holding pentru realizarea campaniei „Tempo de LaLa Band”
    

  • decembrie 2011 - august 2012

    Executive Manager, Innovation Experience

    • București, România
    • Full time
    • Domeniu - Marketing: Marketing

    -	Dezvoltarea de strategii, implementarea si monitorizarea campaniilor de
    comunicare, publicitate/ marketing in concordanta cu cerintele clientilor
    -	Realizarea de briefuri catre departamentele de grafica, media si productie
    -	Coordonarea proiectelor (creatie, retail marketing, evenimente, campanii de relatii media, strategii de marketing si publicitate, alte activitati specifice ATL si BTL)
    -	Coordonarea echipelor din subordine (client service, productie publicitara, creatie)
    -	Permanenta relationare cu clientii, departamentele de creatie, productie, media, cu furnizorii etc
    -	Activitati specifice de new bussines, participare la pitch-uri, gestionare de bugete,
    -	accounting etc
    

Educatie

  • 2001 - 2006

    Diploma de facultate, Universitatea Bucuresti

    • București, România

Aptitudini

Permis de conducere
  • B

Limbi straine

Engleza
Avansat
Franceza
Avansat
Spaniola
Incepator
Romana
Nativ
80%
  • Last update: 26.06.2014
  • Reference number: 114404

Experience

  • August 2012 - Present

    CEE Marketing Manager, Ulker Romania

    • București, Romania
    • Full time
    • Work domain - Marketing: Marketing

    Responsabilities
    -	Responsible for marketing and communication activties for Ulker in Romania and Center and Eastern Europe
    -	Participating to AOP (together with General and Financial Managers)
    -	Specific Commercial Targets achievement
    -	Market research: blind tests, category understanding, consumer understanding etc
    -	Launching of new products: ex wafers, fasting products; launching of new  brands ( naming, branding, promotion, including  registration procedures OSIM)
    -	Marketing: all „6 P” elements of the  marketing mix: product development, pricing policy (revenue management), positioning, promotion,  targeting to specific targets (people),  passionated publicity
    -	Advertising: ATL (TV, Digital, OOH, integrated campaigns), BTL ( promotions, publicity,  samplings, tastings, concerts, POSM, specific executions, activations, auctions, contests etc)
    -	PR& sponsorships
    -	Team coordination
    -	Plans (including implementations) for trade marketing
    -	Strategy and implementation of integrated campaigns and also specific materials: catalogues, posters, flyers, stands, displays, shelflines, shelftalkers, counter displays, price tags, shelftrays, wobblers, ceilling hangers, cover palets, mini-palets wrapping etc
    -	Forecasts, budgets (proposal, confirming and spendings; > 1 mil USD)
    -	Presentations  and activity reports under various formats (movies, ppt, excel etc)
    -	Follow up of specific KPI’s (advertising, communication, marketing) etc
    Achievements
    -	Increasing sales with 450%/ brand
    -	Increasing market share with 7% in one year
    -	Campaigns with hundred of thousands participants and dozen of milions of collectable stickers
    -	Prize „Stars of The Year” in Yildiz Holding group for „Tempo de LaLa Band” campaign (internal contest within the group, with the participation of members of 56 factories and over 140 projects all over the world yearly)
    

  • December 2011 - August 2012

    Executive Manager, Innovation Experience

    • București, Romania
    • Full time
    • Work domain - Marketing: Marketing

    Job/field: Cercetare de piata, Copywriting, Marketing, Media, PR, Publicitate; Advertising agency- full services
    Responsabilities, Achievements
    -	Development of numerous strategies, implementing and monitorizing of communication strategies and plans, advertising/ marketing according with customer’s requests
    -	Conceiving of briefs to creative, media and production departments
    -	Coordinating of all projetcs (creative, retail marketing, events, media relations campaigns, marketing and advertising strategies,other specific ATL and BTL activities)
    -	Coordinating teams (client service, publicitary production, creative)
    -	Permanent relationship with customers, all departments ( production, media etc), suppliers etc
    -	Specific new bussines activities (pitches, presentations, budgeting etc)
    

  • May 2007 - December 2011

    Client Service Manager, Matrix Advertising SRL

    • București, Romania
    • Full time
    • Work domain - Marketing: Marketing

    Advertising Agency full services
    Responsabilities, Achievements
    -	Development of numerous strategies, implementing and monitorizing of communication strategies and plans, advertising/ marketing according with customer’s requests
    -	Conceiving of briefs to creative, media and production departments
    -	Coordinating of all projetcs (creative, retail marketing, events, media relations campaigns, marketing and advertising strategies,other specific ATL and BTL activities)
    -	Coordinating teams (client service, publicitary production, creative)
    -	Permanent relationship with customers, all departments ( production, media etc), suppliers etc
    -	Specific new bussines activities (pitches, presentations, budgeting etc)
    

Education

  • 2001 - 2006

    Bachelor's degree, University of Bucharest

    • București, Romania

Skills

Driving license
  • B

Foreign languages

English
Advanced
French
Advanced
Spanish
Beginner
Romanian
Native