Marketing Manager with sales and medical roles at Meda Pharmceuticals Gmbh

  • România, București
  • România, București
  • Romania, București
  • Romania, București
Afiseaza date contact
Traduceri ale CV-ului
  • Ultima actualizare: 12.10.2015
  • Numar referinta: 140915

Obiectiv profesional


  • London, Bucharest, UK
  • Full time
  • Domeniile urmariteFinante Vanzari, Marketing Marketing, Vanzari Sanatate
  • Disponibilitate deplasare in interes de serviciuPana la 100% din program
  • Disponibilitate relocareNumai in strainatate


Permis de conducere
  • A
  • B
  • Experienta in management
  • Putere de organizare si disciplina

Limbi straine

  • Last update: 12.10.2015
  • Reference number: 140915

Career goals

I am looking for a position in Pharmaceutical industry  (I have 15 years experience in top pharmaceutical companies).
I am looking to continue study as medical resident abroad.
I  am looking for international work experience.

  • London, Bucharest, UK
  • Full time
  • Wanted work domainsFinance Sales, Marketing Marketing, Sales Health
  • Availability for work related travelUp to 100% of the schedule
  • Willing to relocateOnly abroad


  • May 2012 - February 2014

    Marketing Manager with sales and medical roles, Meda Pharmceuticals Gmbh

    • București, Romania
    • Full time
    • Work domain - Marketing: Management,Marketing

    Reporting to Country Manager
    •	managed and coordinate all marketing, advertising and promotional activities
    •	determined and managed the marketing budget, deliver marketing activity within agreed budget
    •	liaison with media and advertising, draft press and media releases, liaise with public relations and media contacts
    •       plan, coordinate and participate in marketing events
    •	executed direct marketing campaigns
    •	collected and analyze sales data to prepare marketing reports
    •	offered medical support to KOLs and sales representatives.
    •	Organized and manage work of  7 Medical Representatives:
    -	Implement Medical Representatives’ individual (cycle/monthly/weekly) work schedule.
    -	 analyze, regularly (cycle/monthly/weekly) evaluate work reports of Medical Representatives
    -	 supervise and monitor the performance and work of Medical Representatives
    Prof David Price
    Primary Care Respiratory Society UK, Professor of Primary Care
    Respiratory Medicine
    University of Aberdeen
    Director Optimum Patient Care Ltd and Research in Real Life Ltd
    5a Coles Lane, Oakington, Cambridge CB24 3BA
    Mobile:  +44 7787905057
    Office: 01223 96 9808
    Skype ID: respiratoryresearch
    Email: david@rirl.org
    Prof dr Silviu Albu
    Presedintele  Soc romane de ORL
    0741 217301
     Prof Dr Codrut Sarafoleanu 
    Presedinte societatii romane de rinologie
    Head of ENT department
     Clinical Hospial Sf Maria
    0743 12 63 63

  • September 2010 - December 2011

    Brand manager, Pfizer

    • București, Romania
    • Full time
    • Work domain - Marketing: Marketing

    September 2010- December 2011 – PFIZER Romania
       Brand manger Spiriva- product in co promotion with Boehringer Ingelheim
       Reporting to BUM &Business Operations Manager:
    - Developed the strategic and operational plan for 1 year; direct marketing expenses submission for 2011-2013; business figures agreement for 2011-2012.
    - Led crafting of the marketing strategy submitted at the regional meeting in Europe. 
    - Successful positioning of the product on the market 
    - Organized and sustained with professional attitude all the meetings together with Boehringer partners in order to agree a common brand strategy and followed up the implementation of marketing activities agreed.
    - Developed good and motivating relationship with sales team in order to timely and effectively implement all the marketing activities.
    - Developed a partnership with Romanian Respiratory Society. 
    - Maintained the product budget in proposed limits.
    - Developed a good communication and efficiency in exchanging reports with Boehringer partners regarding Spiriva marketing plan and field force activities.
    - Attended international congresses and meetings for product strategy development.
    - Co-led country activation plan (brand plan) submission at regional level based on the regional format using brand equity and marketing data.
    September 2010- end of December 2010
    Brand manager Sortis (Lipitor)
    Reporting to BUM:
    - Attended the Annual regional meeting in order to align the brand strategy with the regional (East Europe) general strategy;
    - Organized a strategic symposium at the end of the year 2010 to leverage the brand strength before the loss of patent (six KOLs from cardiology were involved); 
    - Direct marketing expenses submission for 2011, strategy development on high dosages to reduce the impact of losing LOE
    Radu Vasilescu- ex  Business Unit Manager Pfizer.

  • April 2007 - September 2010

    Area Sales Manager Oncology Business, Actavis

    • București, Romania
    • Full time
    • Work domain - Sales: Management,Retail / Trade,Health,Sales

    ACTAVIS ROMANIA   - Oncology 
            	Area Sales Manager- Hospitals 
     (Bucharest and SE Romania)
     Reporting to National sales Manager
    - Developed a portfolio of pharmacies using Actavis oncology products as first choice acquisition. .Increased market share on Actavis Oncology products by raising retail prescriptions. 
    -Coordinated the activity of 3 subordinates.
    -Managed all contracts of sponsorship and participated to all Oncology conferences.
    -Managed to maintain Actavis oncology products in top of prescriptions and acquisitions in Oncology Institute of Bucharest
    -Prepared the documentation and tenders for hospital negotiation procedures in order to increase acquisition of Actavis products at hospital level.
     Emanuel Farcas-  Marketing and Sales Director Actavis
    +40 744312204

  • April 2006 - April 2007

    Product Specialist, SCHERING PLOUGH

    • București, Romania
    • Full time
    • Work domain - Sales: Health

    SCHERING PLOUGH- Oncology                                                               
    	Product Specialist
    	Reporting to Business Unit Manager
    * Developed a very good relationship with the most important stakeholders on Oncology business in Romania (Oncology Institute of Bucharest, Fundeni Hospital) and other allocated territory throughout the country.
    * Created and managed a database with all customers..
    * Corporate Affairs activity -Maintaining relationship with strategic clients (National Health Insurance House) and with Oncology and Hematology Committee Members and faciliatate approval of medication  reimbursed through Oncology National Program)
    *Organized and attended  National Hematology and Oncology Conferences.
    * Created and implemented promotional strategy for Caelyx and achieved  a strong increase of market share  and doubled the sales in one year.
    * Obtained a better share of oncology budget allocated per doctor to be used for patients treated with SP products.
    * Decisional factor in sponsoring activities.
    *Marketing &medical activities: I checked /translated /approved medical text for promotional leaflets and brochures; I was   cooperating with media and publishing agencies for corporate brand advertising.
    * Coached new colleague.

  • September 2003 - December 2005

    Medical Representaative, SERVIER Romania

    • București, Romania
    • Full time
    • Work domain - Sales: Health,Sales

    Medical Representative - Cardiology, 
    	Respiratory, Psychiatry. Osteoporosis

  • November 1998 - May 2003


    • București, Romania
    • Full time
    • Work domain - Sales: Health,Sales

    Professional Sales Representative for osteoporosis /asthma Franchise
    	- Reporting to Business Unit Manager 
    	-  Implemented marketing and sales strategy for Fosamax/ Singulair
    	- Prepared  product launch - Fosamax "once weekly" in my area.
    	- Prepared product launch – Singulair- in my area
    	- Develop KOLs ( regional and national)
    	- Selected and developed local opinion leaders as advocates for the products.
    	- Coordinated observational studies with Fosamax
    	- Implemented a strategic plan to increase Fosamax sales using BMD densitometers.
    			- Co-promotion- new launch product - Vioxx.
     			- Developed a business strategy for Singulair : obtained reimbursed therapy at ALRO SLATINA ( a big Al  factory) for 600 patients and developed patient’s educational program for asthma (working group with KOL).


  • 1992 - 1998

    Bachelor's degree, University of Medicine and Pharmacy Carol Davila, Bucuresti

    • Medicine
    • București, Romania


Driving license
  • A
  • B
  • Management experience
  • Communication skills
  • Organization skills

Strong relationship building capacity. I am feeling comfortable in working and communicating with various   types of customers. 
I am a flexible person but with a pragmatic working approach.
Strong leadership and ability of motivating and coaching people. 
Excellent presentation skills in both Romanian and English and excellent communication skills. 
Solid understanding and applying marketing principles and strategy
 Long experience in organizing events, launching new products.
Strong problem solving
Analytical thinking abilities.
Good planning and execution skills,
Effectiveness in territory and product management.
Customer- focused, time and result-oriented.
I am a strong person, very motivated and dynamic, focused on  results and developing myself.	
High ethical standards and integrity.

Foreign languages



How would you describe your personality?

Dynamic, persuasive, change-agile, self-confident
I am a very creative and innovative person.

What are your goals in life?

working and travelling, developing myself and other people, helping people

Describe your ideal job.

working and travelling,macro management, team player, supportive management

What are the goals set for your career?

working in the medical field

Are you able to work effectively in a team or independently?


What job would you like to be doing in 5 years?

Medical Advisor in a pharmaceutical company UK
Preactice medicine in Romania

What is your monthly salary expectation?

over 2000 EUR

Can you work according to deadlines, under pressure, etc?

I worked only with deadlines and under presure, I am very acustomed  with that

What is the last book you have read?

I reed 3 books in the same time:poems, nutrition, personal development.
The last was "Satanic verses"