Dear Recruiter, Enclosed is my resume with details of my qualifications, experiences and accomplishments for your review and consideration. My background includes diverse experiences for ProsiebenSat1Games, Gamersfirst, Turkcell Superonline, Siemens Business Services and HP Turkey. In addition to B.S. in Economics from Middle East Technical University and continuing master degree from L'Universite de Montpellier I from France, my background encompasses various cultures and their management disciplines. I would like to utilize these personal assets in order to enhance your company goals and objectives in Turkey and abroad. Being a business manager for 16 years, a new customer acquisition expert who emphasizes a mix of online and offline marketing strategies, I'm passionate about building productive relationships with clients, partners and team members. I also do have a talent in vendor management, focus on driving high-volume new user acquisition and growing businesses. If you feel that my qualifications are as much a match for your company as I feel they are, I would appreciate meeting with Yours to discuss how I might contribute positively to your Organization. Thank you for your time and consideration. Please contact me if you have any questions. My telephone number is (+90533) 516 40 09. Looking forward to hear back from yours, Sincerely, Gulumser Baran Sen https://www.linkedin.com/profile/view?id=5281965
Taking good care of my 2 kids, Poyraz and Lal Mira
Led market launch of 2 new products. Identified new opportunities, researched new product possibilities, collaborated with development team and created campaigns generating 30% increase in annual sales and improved customer experience. Leveraged strengths in cost-effective marketing management and vendor negotiations and deceased spending by 40%. Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. Led Turkish business operations by maximizing revenue through new sales channels and partnership’s introduction. Developed marketing and communication plans, budget projections and implementations in-line with HQ. Conceptualized and orchestrated marketing campaigns effectively building, reinforcing brand image. Created new revenue streams through strategic partnerships, creative revenue model. Been accountable for Turkish market including overall customer satisfaction. Established, managed and improved sales network for the product portfolio. Developed business partnerships to improve local business and reach. Generated new revenue streams via new distribution channels’ introduction. Planned and executed marketing plans, promotional events, tactical initiatives, online and offline campaigns for client acquisition and retention. Guided the technical team on localization and support matters for the best customization. Built strong relations with partners, press and customers for a best representation of the company. Budgeted, negotiated, managed, evaluated affiliate marketing campaigns for new customer acquisition. Managed external resources including PR agency.
Set-up the local office in Istanbul from scratch to represent the first and most played MMO in Turkey Managed the Turkish business, office, 7 customer support personnel and suppliers Expanded client base by 45% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction. Signed strategic partnerships, mass distribution deals resulting in server crashing demands in first launch of the titles. Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services. Established relations with Government authorities, resolved issues through networking, lobbying within BTK, Internet Board and related Ministries. Realized the first retail distribution of APB Reloaded title in Europe and Turkey. Leveraged the local budget to greatest impact with most effective negotiation and supplier selection approaches. Represented the company at industry meetings, speeches, panels, press events, interviews. Proved ability to drive record-high marketing campaign response rates and product launches for Runes of Magic, KOL. Managed affiliate marketing campaigns for new customer acquisition and retention.
Planned, executed and managed the very first voice service’s product launch campaign through ATL & BTL tools, generated above the expectation campaign response-rates. Planned, implemented marketing programs to promote company products and services to corporate customer segment. Coordinated fairs, customer and partner events to generate potential clients. Coordinated market researches, satisfaction surveys, competition analyses and analyzed the results, shared with leadership team. Handled product marketing responsibility. Handled consumer market product management responsibility. Managed relations with agencies, media and suppliers to make the most valuable impact. Realized the quality standards within the company and ensured that respective certification is acquired.
Planned, executed very first strategic marketing plans and programs of the company in line with company strategy; contributed to the awareness and competitiveness in the market. Initiated the product marketing process, created joint programs with partners and leveraged services. Created new revenue streams through new products’ development Contributed to Product Life Cycle Management Process, handled product management responsibility, developed products and services out of the company competences. Introduced the “Lessons Learnt” approach to Sales Cycle. Contributed to company competitiveness in the bids via analysis. Coordinated various research programs: Customer satisfaction, partner satisfaction, employee satisfaction, image and awareness surveys. Analyzed and discussed the results with the leadership team. Been an expert in the technical, conceptual and content development of sales-driving collateral.
Planned, developed and implemented marketing programs to support different sales models in Turkey by focusing on key lead generating channel programs. Improved channel partners’ HP perception and increased channel sales through partner satisfaction. Acted in partner assessment and community building processes. Managed a marketing fund of 500K USD/year. Established “e-channel Program” in Turkey and initiated very first e-business in the industry. Managed channel development programs. Initiated the very first loyalty program in the company. Created value chains with channel partners via lead generation campaign creation and execution. Acted in “hepbizz” project which is the very first ecosystem and market place initiative in the industry. Developed sales opportunities through co-marketing activities with sales and solution partners. Increased awareness of HP products and services by managing HP STAR partner training program. Improved partner communications through newsletters, emails, events, get-togethers, visits.
Marketing Strategies & Campaigns Corporate Communications Creative Team Leadership Product Positioning & Branding Web & Print Content Development Strategic Marketing Partnerships Strategy Client Satisfaction and Retention Market Expansion E-Business Public Relations Strategic Market Planning Marketing Communications Revenue and Market Distribution Sales Collateral & Support Public & Media Relations New Product Launch Brand Management Partner Management Customer Experience Social Media Online Marketing B2B, B2C Marketing Customer Service
Positive, flexible, balanced, with a get things done attitude
My goal in life is to carry the best contribution I can both I my professional and personal life and be remembered with good memories.
My ideal job would be the one where I bring new horizons in peoples' lifes
Getting use of the accumulated professional experience in last 16 years to be a great contributor to the success of my next employer, being a manager team members love to see and work with every work day.
Setting-up Turkish organisation Building the sales channel Bringing new distribution network Launching brand new products Establishing strategic partnerships
Negotiate to Win (Patrick Collins)