Responsibilities: Planning & Implementing Sales & Marketing Strategies . Responsability for achieving the budgeted sales targets. Identifying the right partners , appointing them as distributors and setting their budgets. Market analysis(competitors,shelf price evolution,specific regional aspects). Specific training for regional sales teams. Monitoring the special offers and promotions by region and distributor, in order to achieve the targets. -Achievements: 72% distribution coverage,after four months of activity. 100% sales targets achievement,for the last quarter of 2010 and the first quarter of 2011.
Commercial policy decision. Purchase coordination for both distribution and Bella Casa retail stores(5 points of sales located in Galati-Braila region). Analyse the technical specifications and prices of potential new products,in order to report distribution opportunities to the General Manager . Sales force management. Understanding the competitive market place and implementing approaches to ensure the company stays ahead in the local market. Ensure proactive measures in order to achieve the targets. Achievements: I enlarged our regional customers portofolio,improving delivery terms and client service conditions. Completed the products portofolio with our private label (Bella Casa) mattress, with a low price positioning.Thus,we have increased the mattresses sales with 21% in volume.Also,Slider sliding doors system is also my contribution to the distributed portfolio ,representing about 8 % of turnover in 2009 . Ensured the sale team development and motivation to peform to high quality standards . Enlarged retail portofolio with products related to campany’s profile,in order to increase turnover and profitability. Improved communication with all our customers,in terms of technical consultancy,new products,special offers and promotions. Delivered development solutions to the General Manager,based on market tendencies and feedback analysis.
Contact regional distributors in the Eastern half of the country Specific training for regional sales teams. Decide upon the monthly targets for each distributor. Propose the special offers and/or promotions in order to achieve the targets. Sales forecast. -Achievements: Due to my approach in the relations with the distributors and their sales force, I increased the coverage and sales volume up to 30%. I had the initiative to open a new market, Moldova Republic, and I was in charge with the national distributor coordination in this European country .
Responsibilities: Coordinate the sales activities in Moldova and Dobrogea Regions. Professional training for the sales force. Accomplish the marketing tasks decided for these regions. Sales forecast . -Achievements: My professional efforts constantly increased the market share in the region up to 49% ( bouillon) in January 2004, the best result ever obtained in Romania by Gallina Blanca brand (AC NIELSEN). I also increased the numerical distribution up to 80% (AC NIELSEN, December 2003). Between May 2004-December 2005 I was also in charge with the Restaurants&Catering channel on the Romanian Black Sea Coast, developing important sales volumes for brand new items,such as flans and mousses.
Responsibilities: Sales team management. Routing planing. Targets achievement. Develop key account clients portfolio. Achievements: I built,step by step, the sales team of this company and I gradually enlarged the coverage area and the number of active clients(up to 1300 clients in June 1997). I managed the distribution of some important brands(Gallina Blanca, Chuppa Chups, Knorr, Cadburry) in Galati County, constantly increasing their numerical distribution and sales volume. For three years(June 1993- July 1996) I was also responsible for the food retail point of sales owned in Galati Town by my employer, dealing with stocks, cash flow and special offers decisions in order to increase