BSM offers a full range of business consulting and business management services, such as: Business Development, Strategic Planning, General Business Practices, Crisis Management, Cost Control, etc. BSM currently provide services to several businesses, being specialized in start-up business and developing certain lines of business, understanding their difficulties. Experience in Business Development and Start-Up Business; elaborate the Sales Strategy and Annual Sales Plan; define the Marketing policy guidelines; Reorganization of Sales Team. Experience in preparing analytic market studies, prices analysis, margins and sales targets, in accordance with the company internal policies. NPD in response to customer needs. Provide revenue, forecasts and budgets based on marketplace trends. Participate in board meetings and P&L discussions.
Ave-Rom, branch office of Ave Industries S.p.A. has brought in Romania more than 40 years experience in bottling and packaging systems. As Country Manager, my main mission was to develop the business and implement best sales strategies in order to maximize revenue potential, therefore I begin to work closely with the company’s chairman to headquarter (Venice-Italy) in order to elaborate the Company Sales Strategy in Romania on short & long terms. I was responsible to make a complete evaluation of company activity and preparing analytic studies such as: financial status, market projections, competition analysis, market research, prices and sales targets. Because I was directly involved in negotiating B2B contracts whose value was between 300.000 – 5.000.000 Euros each, I start to elaborate policy guidelines for pricing, reductions, bonus payments, payment and delivery terms and credits, sales documentation and price lists, closely monitor the solvency and financial situation of customers and other commercial partners. I Co-ordinate and control the activity of sales representatives. I make proposals for product development and new product structure in response to customer needs. In the first 2 months of my employment I negotiate a contract whose final value was 2.000.000 euro. I began to actively communicate our achievements through press articles, newsletters and new website: www.averom.ro I prepare for 2008 and 2009 sales and expenses budget, marketing plan, promotions and PR activity (I estimate and achieved 15.000.000 euro total turnover).
Farinsan S.A. is a company that has as main activity the production of wheat flours. My responsibility as Commercial Director was to control and supervise the activity of the sales (dep. Packs, dep. Bag), marketing, research, production and logistics. I identified and mobilized the human and material resources within the company with a view to meet the projected objectives. I create the institutional background for the personnel to take part in the decisional process through the hierarchical representatives. Identifying investment and profit growth opportunities, I decided to launch the Unopan line of products (flours, maize, toasts and pound cakes). Therefore we extend sales at a national level by contracting the cash & carry networks, hypermarkets, supermarkets, local distributors, etc. In November 2006 I supervised closely the preparation of the press conference for launching Unopan products. Speaking in numbers, my contribution (of the first eight months) had the following results: • Increase in the number of clients by 250% • Increase in quantities by 97,3% • Increase in turnover by 64,7% • Increase in market share from 0,1% to 1,8% (dep. Packs – MEMRB, Nov 2006) • Increase in market share from 2,5% to 7,3 % (dep. Bag – MEMRB, Nov 2006) • Decrease in expenditures by 12%
When referring to production capacity, Titan SA (ex - Loulis SA) is the fourth company in the milling and bakery industry in Romania. As National Sales Manager, my decisional activity regarding any aspect of the company was focused on a solid and accurate basis, as well as on an objective analysis of the respective decision. I was involve in controlling and supervising the activity of the sales, marketing, production, logistics and research - quality departments within the company’s two locations (Loulis Bucharest – Cernica and Loulis Targu Mures); Speaking about my accomplishments: • 2002 – Development of the sales (professional products and sub products) and logistics department. Expanding distribution at a national level through our own distributors as well as through local distributors. Increase in the number of clients from 45 to 950. Increase in sales by over 400% and implicitly an increase in turnover. • 2003 – I proposed and it was decided to transfer the corn mill at the new location (Loulis Cernica) and increasing the grinding capacity as a result of market demands. I increased turnover with 25% by contracting the big maize consumers (Tuborg, Interbrew, Brau Union, etc.). I started promoting the Loulis brand in Romania. In three months I prepared the investment project of the second flours mill, which was commissioned in September, thus doubling the grinding capacity which led to an increase in sales by 15% within the first month of operation.; • 2004 – I start to implement procedures in the sales, logistics and production departments in order to minimize costs. I was involved in diversifying the product range, by launching 12 new products in order to meet the market demand. The sales were increased by 35%. I improved the reference system specific for this type of activity which led to implementing it in the entire Loulis Group (Greece, Bulgaria, and Romania). By analyzing the financial results obtained during the 2002-2004 period, starting with October 2004 I also became the consultant of the President of Loulis Romania. This new position gave me the opportunity of actively participating in board meetings and therefore contributing to the decisional process regarding the sales strategies of the Romanian branch. • 2005 – Decrease in expenses by renewing the car park. Increase in profitability by 15%. Increase in sales by 30%. Increase in market share from 17% to 24%. Increase in exports by developing a new market (Moldova, Bulgaria, and Ukraine).
Elgeka Ferfelis is one of the largest national distributors of food and nonfood products. As National Sales Manager my responsibility was to achieve the sales plan by developing distribution on Bucharest area and winning back market share. I provide revenue, forecasts and budgets based on marketplace trends. Using KPI’s I start to evaluate the sales activities of my division, on each channel and I was able to develop a correct system for the monthly bonus. I work closely with the Finance department to ensure all billing and invoicing is correct and that debts are maintained to a minimum. Finding the vulnerable parts in the organization and using all necessary information to improving or eliminating them.
sales FMCG and distribution
B2B - Confection export, knitting for France, Belgium, Canada