Media Pitch Management and Consultancy; Evaluate: media, media strategies, buying conditions, incentive fee remuneration system on client behalf;Evaluate and audit media campaigns; Continuous Communication planning consultancy (strategic and detailed planning); Regional and local media market insight;Recall analysis and Media mix usage. Competitive AnalysisClient’s Executive team training;
Develop the company from scratch establish the company goals and strategies for our services. Develop the internal workflow, delegate attributes within the company, contact top clients and develop working relationship. Win new business for the company, explore the opportunity to develop our services and get additional regional business. Coordinate the company cash flow. Media Pitch Management and Consultancy: Evaluate media pitch for Romania and Bulgaria;Evaluate: media, media strategies, buying conditions, incentive fee remuneration system on client behalf.Evaluate and audit media campaigns for clients like: Walmark, Zentiva, Credit Europe Bank, InBev and others. Continuous Communication planning consultancy (strategic and detailed planning) Regional and local media market insight Recall analysis and Media mix usage. Client’s Executive team training Competitive Analysis. Represent Romania in Central Eastern Europe conferences. Media Pitch coordination Romania & BulgariaAs a results: media efficiency increase between 15-35%
Coordinate the Marketing Department; Develop the marketing plan, marketing mix, timing of activities, delegate responsibilities and coaching. Distribution channels; Coordinate the effective distribution stocks, merchandising, POS materials in order to fulfill the marketing objectives; Coordinate research and private label activities; Evaluate marketing and sales results vs. objectives; Keep track of activities within the budget. Negotiate the advertising budget and buying conditions with media agency ; get the best possible price for the designate budget; evaluate the offers and negotiate the price with suppliers (printing house, productions companies); Increase efficiency within budget allocation (save money) and drive sales by 65-75%.
Develop the company from scratch; Setup the internal structure of the company; Establish company goals and strategies for our services. Develop internal workflow, delegate attributes within the company, contact top clients and develop working relationship. We have developed successful communication strategies for clients like: Dorna Mineral Water, LaDorna, Kimberly Clark (Huggies), Generali, Citroen – ATS, Holly Land Cosmetics and others
Coordinate the sales department - specialized in sales of advertising space TV, Radio, Print, Outdoor Increase profitability of the company by 17%. Negotiate the advertising rates with the media owners and get the best rates in the market