global product manager at Gameloft

  • România, București
  • România, București
  • Romania, București
  • Romania, București
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  • Ultima actualizare: 22.11.2013
  • Numar referinta: 92948


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  • Last update: 22.11.2013
  • Reference number: 92948


  • August 2012 - Present

    global product manager, Gameloft

    • București, Romania
    • Full time
    • Work domain - Marketing: Marketing

    Define and coordinate the global marketing and communication activity for
                                                              various mobile games within Gameloft. 
                                                           - Work in close collaboration with the production, monetization and user        
                                                              acquisition teams to launch, promote and sustain a portfolio of free to play  
                                                              and premium games throughout their entire life cycle.
    -	Managing 3‐5 games simultaneously, including NOVA3, Blitz Brigade,
    Total Conquest, Epic, Brothers in Arms 2, 3 - distributed worldwide on App Store, Google Play, Amazon Store and Social Networks.
    -	Competition benchmarks, defining the game’s target audience, positioning, values, and KSP to create the brand identity: title, logo and packaging
    -	Supervisory control of marketing and promotional assets (pack, logo,  title, product descriptions, screenshots, videos)
    -	Development and management of international marketing strategies with             Gameloft local marketing teams including but not limited to: PR, web 2.0 
     actions, social networks communication & actions, partnerships &cross promotions etc.   
    -	Coordination and daily collaboration with Gameloft teams worldwide (web,   legal, video studio, community management, customer care) and partners / licensors (Apple, Google, Samsung, Marvel, Fox, Gearbox)
    -	Constantly support to the sales teams with presentations for app stores and carriers 
    -	Post-mortem analysis (sales, PR, marketing reports)
    -	Game marketing evolution development: update schedule and content done   together with Producer and GED to increase downloads, sales & raise user rankings
    -	Coordinating community management and customer care activities/messaging  and defining specific game customer care policies. Prioritizing bugs fixes and user experience improvements in updates.                                                   

  • April 2011 - August 2012

    product marketing manager, Siveco

    • București, Romania
    • Full time
    • Work domain - Marketing: Marketing

    Coordinate the global marketing and communication activity for
                                                              Customised Applications Department, within SIVECO Romania. 
    -	Developing marketing and communication strategy for Knowledge Based
     Economy project developed by Ministry of Communications and
    Information Society and European Union;
    -	Managing  marketing, PR and communication activities of  the project;
    -	Managing mass media relations;
    -	 Initiating and developing advertising and communication materials of the group;
    -	Developing and implementing online marketing  campaigns  for project’s portal  http://www.ecomunitate.ro/en/proiect and ERP solutions (banners, social media and PPC campaigns );
    -	Managing implementation of events (workshops, press conferences and so on).
    -	Siveco rebranding by coordinating the relationship with branding agency in developing a new logo, branding the company’s auto park, creating indoor materials to represent each company department and organising Siveco 20 Years event.

  • August 2009 - May 2011

    Account manager , Signatura

    • București, Romania
    • Full time
    • Work domain - Marketing: PR,Advertisement

    Client service and strategy for Signatura advertising agency -managing Mobilia, Eximtur, Europa Travel and Veronesse accounts;
    -Acting as an interface between clients and agency;
    -Completing and communicating briefs & orders;
    -Prepairing project presentations and budgets for clients;
    -Developing communications and media strategy plans for clients.
    My achievements:
    - developing the online marketing communication for Eximtur and Europa Travel (manage the company's profile on Facebook, Twitter and other social media sites, developing online campaigns for ex. the "Skifun" campaign for     Eximtur -social media, google adwords, blogs, yahoo status pimp);
    - ATL campaigns (Mobilia summer and Valentine's Day campaigns,  Veronesse image campaign- "Let's toc about style");
    - PR, BTL - Mobilia and Veronesse new stores launching;


  • 2011 - 2012

    Master's degree, Cabridge Marketing College

    • «Alt oraș», Romania
  • 2003 - 2005

    Master's degree, SNSPA

    • București, Romania


Driving license
  • B

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