I am responsible for driving more than 20% of the total marketing sales pipeline and all web fulfilled revenue for IBM Software Group Italy. This includes an aggressive plan to increase revenue growth by 25% year-to-year by accelerating the use of digital tactics to transform the marketing and sales functions. In my current role, I am responsible for all IBM Software Group Italy web and digital marketing initiatives, including all digital demand generation tactics, social media marketing strategy and measurements, and web enabled sales & fulfillment. My specific responsibilities include: - address key business requirements and lead the development of insight-driven digital strategies for IBM Software Group Italy; - deliver creative solutions from concept to successful execution; ensuring integration between paid, owned and earned media; - uncover digital insights and provide thought leadership in a collaborative, cross-functional environment; - work closely with agency partners in support of project strategy, development and execution; - manage geography communications including time zone, language and culture challenges; - develop and manage processes utilizing strategic tools for content management and translations and other processes supporting local execution; - define Key Performance Indicators (KPIs), measure/track results with an eye towards refined success; - compile results and provide recommendations for future programs, with ultimate goal of demand generation and incremental revenue; - create training and enablement material to help cross-IBM teams leverage WW tools and processes; - optimize digital strategy and tactics, leveraging analytics, best practices and delivering a set of common services critical to drive pipeline and to have success on the web; - a cohesive strategy to increasingly leverage & enhance web sales & fulfillment capabilities.
eCOMMUNICATIONS - E-Mail-Marketing, Online marketing, PR, Research and Market analysis, Result analysis, Campaign Management, Content Management. a) Email Marketing: -Manage the complete email marketing process for the HP Italian market; -Create/Manage the communication/media calendar to ensure the right mix and frequency of communications to partners; -Identify contacts to communicate using HP's Partner Relationship Management system(Data Mining/Manipulation); -Weekly business analytics - interpret and summarize reports; b) Smart Portal: -Subject matter expert(SME) on the structure of Smart Portal and all the 3rd party applications available through Italian Smart Portal; -Monitor Smart Portal targeted partner content (Direct, Indirect, Program and Retail Partners); -Create and present trainings/webinars to partners; -Monthly business analytics - interpret and summarize reports; c) Other: -Project Specialist in the EMEA standardization process; -Reviews with Stakeholders to interpret and summarize Email marketing & Smart Portal reports and drive discussions on areas of improvement and to identify up-coming activities.
Marketing strategy, Project planning, Profitability calculations, Media strategy, Media planning, Online marketing, Direct marketing, Event marketing, Business intelligence, Market research and analysis, Competitor monitoring. -Brands: ZIARUL FINANCIAR(www.zf.ro) and BUSINESS Magazin(www.businessmagazin.ro); -Develop marketing plans, budgets and brand strategies; -Working across the matrix to develop marketing strategy, messaging, creative design and subscribers programs; -Budget, Forecast and Report(propose and control budgets and ensure that expenditure does not exceed agreed levels); -Planning, executing and monitoring the subscription campaign; -Coordinate the advertising activities for both brands(subscriptions, promotions, image campaigns, and sales collateral materials). Branding, publicity, PR campaigns, internal and external communications, marketing collateral, press releases and copy writing; -Manage the planning, scheduling and execution of programs on time, on target and on budget through effective planning, logistics and implementation. Determine best strategy, resources and processes to streamline execution and improve accuracy; -Online: drive direct traffic and increase engagement of current users through paid media, online marketing(email marketing, content marketing, SEM, SEO), strategic partnerships and social media; -Organize business events and various BTL actions(parties, competitions, participation to fairs etc.); -Conduct research and competitive analysis (market size, competitive benchmarks, trends, opportunities, customer needs and expectations) -Collects and analyzes data on existing and potential products, services, segments, advertisers, marketing strategies, customer preferences, economic conditions and advertising; -Develop business cases for new offerings including strategy, target market, market size, potential revenue, competitive positioning, sales channel strategy, pricing and marketing strategy; -Identify potential partners, develop relationships and negotiate commercial terms for partner collaborations to accelerate the introduction of new offerings or the introduction of new technologies.
Product Development, Budget responsibility, Marketing strategy, Media planning, Negotiating, Project planning, Event marketing, Market research and analysis, Competitor monitoring. -Brands: Men's Health (www.menshealth.ro); Auto Show (www.autoshow.ro) and Quattroruote (www.quattroruote.ro); -Develop and execute effective, creative marketing plans within budget parameters; -Propose and control budget and ensure that expenditure does not exceed agreed levels; -Manage the planning, scheduling and execution of marketing programs on time, on target and on budget through effective planning, logistics and implementation. Determine best strategy, resources and processes to streamline execution and improve accuracy; -Monitor and report marketing campaigns on effectiveness to improve readers experience and overall ROI; -Online: drive direct traffic and increase engagement of current users through online marketing(SEM, SEO, email marketing, content marketing), strategic partnerships and social media; -Identify current/future consumer/market needs and react upon them; -Co-ordinate country research (customer and market data) to gain customer insight to be able to monitor market development & find new opportunities; -Identify new opportunities and provide strategic recommendations to drive growth.
Telesales, Negotiating, E-Mail-Marketing, Research, Customer and Market analysis, Campaign Management, Monitoring. -Making outbound calls to up sell and cross sell ADSL products to Telecom Italia customers, both SME and home users; -Acquires new ADSL customers through prospecting in outbound marketing/lead campaigns and referrals; -Meet assigned performance factors (sales expectations) within assigned parameters including number of outbound calls, sales cycle/pipeline management, program level mix and close ratio; -Track details of lost opportunities to improve close ratios; -Support, feedback and follow up on marketing campaigns